Scientists at Barcelona’s Institute for Research in Biomedicine have been busy learning their dance moves for this video to raise support for research into diseases such as cancer and metastasis, Alzheimer’s and diabetes.
The Institute for Research in Biomedicine (IRB Barcelona) has launched an innovative video – featuring its scientists as dancers. Departing from formats more traditional to research institutes, the YouTube video is a key element in a viral fundraising campaign aimed at raising awareness and support for IRB Barcelona and its activities as a world-class research centre devoted to understanding fundamental questions about human health and disease.
The video is accompanied by a three-pronged fundraising campaign that aims to help ensure that the video goes viral. For each viewing of the video on YouTube, IRB will receive a donation from its sponsors (*see full list below), who in addition to covering production costs of the video, have pledged contributions in direct support of IRB research. Donations can also be made by texting IRBBARCELONA to 28014 (in Spain only**), and via IRB Barcelona’s website (http://www.irbbarcelona.org/donate).
The hope is that the more exposure this video achieves, the more interest and support there will be for IRB’s critical work in biomedical research, from students and scientists from across the world, future sponsors, and society at large.